Montaha Hidefi, Color Trends & Forecasting
Color Archaeologist ™. Writer. Public Speaker.
Montaha Hidefi, Color Trends & Forecasting
Color Archaeologist ™. Writer. Public Speaker.
Color Archaeologist™
Author and Public Speaker
Author and Public Speaker
Montaha Hidefi, an internationally distinguished Color Archaeologist ™ , develops color trend concepts and color palettes for organizations around the world.
By creating a color forecast designed specifically to your target market, you are able to optimize your product portfolio and create color stories that your target audiences can relat
Montaha Hidefi, an internationally distinguished Color Archaeologist ™ , develops color trend concepts and color palettes for organizations around the world.
By creating a color forecast designed specifically to your target market, you are able to optimize your product portfolio and create color stories that your target audiences can relate to.
The ideation of your color direction is done by examining your past and current colors, understanding the present trends, and setting new parameters based on research and a scientific forecasting process.
Montaha collaborates as color consultant with The ChemQuest Group, a global consulting firm focused on tailored business strategy and optimization, technology acceleration, market intelligence, and mergers & acquisition advisory services for the specialty materials industry
Montaha volunteers as Vice President of Color Forecasting at Color Marketing Group® (2020-2024), Vice President at Color Research Sociery of Canada (2022-2024). She served as Vice President of the Canadian Freelance Guild (2021-2024).
Author and Public Speaker
Author and Public Speaker
Author and Public Speaker
Montaha Hidefi is a globally acclaimed Public Speaker. She lectures virtually and in-person about color.
She presented at conferences, color seminars, universities, and trade shows, including 100% Design London (UK), ChinaCoat (China), CoaTech (Mexico), Elmia Polymer (Sweden), European Coatings Show (Germany), Masterbatch (Spain), Neocon
Montaha Hidefi is a globally acclaimed Public Speaker. She lectures virtually and in-person about color.
She presented at conferences, color seminars, universities, and trade shows, including 100% Design London (UK), ChinaCoat (China), CoaTech (Mexico), Elmia Polymer (Sweden), European Coatings Show (Germany), Masterbatch (Spain), Neocon (USA), Oxygen for Leadership (Belgium), PCI Summit (USA), Warsaw Culture Center (Poland), Taiwan Design Center (Taiwan), Ryerson University (Canada), George Brown College (Canada) and Heriot-Watt University (UAE).
She is the co-author of Color Design - Theories and Applications (1st and 2nd editions), and author of Giving Voice to My Silence, Groping for Truth, and Dando voz a mi silencio.