An international marketer and color archeologist, Montaha Hidefi has helped many organizations in setting a marketing strategy, optimizing their product and color portfolios, and creating engagement with the target audiences through creative writing and color forecasting.

Montaha is Vice President Color Forecastnig of Color Marketing Group®  (CMG) and founding member of the Canadian Freelance Guild (CFG).

Author of Groping For Truth - My Uphill Struggle for Respect, Montaha Hidefi lectured about color and presented at universities, trade shows, conferences and color seminars around the world, including Ryerson University (Canada), George Brown College (Canada), Heriot-Watt University (UAE), 100% Design London, ChinaCoat, CoaTech (Mexico), Elmia Polymer (Sweden), European Coatings Show (Germany), Expoquimia (Spain), Masterbatch (Spain), Neocon (USA), Oxygen for Leadership (Belgium), Warsaw Culture Center (Poland), and Taiwan Taiwan Design Center (Taiwan).